We received a funny request this morning that seemed like a good jumping off point for a conversation about reputation management. The request was for bids for an SEO consulting project. The request came from an IT consultant with plenty of acronyms in his job title…seems like he is an accomplished professional in his field. […]
You’ve probably read somewhere that SEO is ever-changing, complicated and highly technical. The honest answer is yes, there is plenty of complexity and specialized knowledge involved, but all SEO starts with a strong foundation. A ‘Phase I’ SEO strategy is important not because it solves all problems or will double their business over night. Basic […]
It’s not uncommon for site owners, marketing directors and even other online marketing professionals to think website design and SEO are separate tactics in the same toolbox. After all, they’re different job titles and different skill sets, right? Yes and no. While an SEO might not be your start-to-finish website design resource they should certainly […]