Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

Is Wix Good for SEO?

roadblock

Building a website used to require a degree in computer science or a hefty budget for a developer. Now, site builders like Wix and SquareSpace allow anyone to launch a digital storefront in an afternoon. But creating a pretty website is only half the battle. People need to find it…and that’s where SEO comes in. […]

Online Marketing Comments Off on Is Wix Good for SEO?

Read More

stuffed animals

When website owners face a sudden drop in organic traffic, their first instinct is often to push harder. They add more keywords, build more links, and publish more content. However, the root of the problem might actually be the exact opposite. Search engines like Google prioritizes user experience above all else. If your website feels […]

Online Marketing Comments Off on Is Your Site Overoptimized for SEO?

Read More

Despite the shift in user patterns, email marketing remains one of the most effective ways to reach your audience. For businesses looking to build relationships, drive conversions, and stay top-of-mind email marketing is essential. However, managing an email marketing strategy takes time, skill and consistent effort. The most common mistake organizations make is assigning email […]

Online Marketing Comments Off on Why Your Business Needs Email Marketing (and a Manager)

Read More