Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

Despite the shift in user patterns, email marketing remains one of the most effective ways to reach your audience. For businesses looking to build relationships, drive conversions, and stay top-of-mind email marketing is essential. However, managing an email marketing strategy takes time, skill and consistent effort. The most common mistake organizations make is assigning email […]

Online Marketing Comments Off on Why Your Business Needs Email Marketing (and a Manager)

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google scam group text

AI is cutting edge technology, but it’s also being used to revive scams that have been around as long as touch tone telephones. Today we’re going to discuss Google scams that are popping up and how you’ll know they have nothing to do with your Google Business Profile, Google Ads or any other important property […]

Online Marketing Comments Off on The Rise of Mobile Google Scams

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ai on mobile phone

If you’ve been hearing whispers about “AI search optimization” and wondering whether it’s hype or something you need to care about, you’re not alone. With AI-powered search engines like Google’s SGE (Search Generative Experience), Bing’s AI chat, and ChatGPT changing how people find information, it’s natural to question whether your SEO strategy needs an overhaul. […]

Online Marketing Comments Off on Worried About AI Search Optimization?

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