Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

seo cost benefit crop

Whether you’ve been in business for a week or a decade, you’ll need to think about SEO for your website at some point. Organic search engine traffic is a must-have for most business models, and even if you have gone without in the past, it’s certainly a ‘nice to have’ for the future. With that […]

Online Marketing Comments Off on SEO Cost / Benefit Calculation

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horse and rider

Google has gone to great lengths to make Google Ads user friendly so users of all levels and jump in and leverage the platform. However, in our experience getting an account launched is easy, but making an account successful is another story. This isn’t to say 0% of users can master the platform and succeed, […]

Online Marketing Comments Off on Google Ads Management Tip: Don’t Set and Forget

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phone with icons

If you’re not currently using an email marketing platform you might think it’s outdated and perhaps a waste of time, but especially if you sell goods on an ecommerce model, email marketing could be big for you. Today we’re going to cover the basics and make the argument for investigating email marketing even if you’re […]

Online Marketing Comments Off on Why Email Marketing Still Matters

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