Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

ai on mobile phone

If you’ve been hearing whispers about “AI search optimization” and wondering whether it’s hype or something you need to care about, you’re not alone. With AI-powered search engines like Google’s SGE (Search Generative Experience), Bing’s AI chat, and ChatGPT changing how people find information, it’s natural to question whether your SEO strategy needs an overhaul. […]

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local seo progress chart

If you own a physical store, restaurant, or service business, you might wonder whether search engine optimization (SEO) is worth your time and money. After all, your customers walk through your doors, not click through your website…right? The reality is more nuanced. While brick and mortar businesses operate differently from purely online companies, SEO can […]

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closed eye

In a perfect world, your team would tackle every marketing channel effectively, but we all have to make choices about where to spend time and budget and SEO isn’t always the top choice. Today we’re discussing the common outcomes of ignoring SEO. SEO takes time and doesn’t provide instant results, but the SEO optimization you […]

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