Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

seo traffic graph

When to Pivot Your SEO Strategy (and When to Wait) SEO usually takes 4–6 months to show meaningful results, so patience matters. But if your rankings stall, traffic drops or your tactics don’t seem to be bringing in the right results it’s time to pivot. SEO is a slow-and-steady tactic, so you shouldn’t expect instant […]

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Is Wix Good for SEO?

roadblock

Building a website used to require a degree in computer science or a hefty budget for a developer. Now, site builders like Wix and SquareSpace allow anyone to launch a digital storefront in an afternoon. But creating a pretty website is only half the battle. People need to find it…and that’s where SEO comes in. […]

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stuffed animals

When website owners face a sudden drop in organic traffic, their first instinct is often to push harder. They add more keywords, build more links, and publish more content. However, the root of the problem might actually be the exact opposite. Search engines like Google prioritizes user experience above all else. If your website feels […]

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