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If you’re an agency or a savvy client, you’re probably familiar with the world of SEM retargeting (also called remarketing). Maybe you’re running some campaigns on Google, Facebook or LinkedIn and enjoying the results. Today we’re going to talk about some of the ways Google is allowing advertisers to leverage retargeting in new ways. […]
If you’re running the digital marketing effort for an organization in Colorado, you may opt to use local vendors. There are plenty of reasons this is a good option; lower cost, easier communication, and hopefully it will be easier for you to build trust if you can meet in person once in a while. Why […]
If you’ve been in the marketing world for a few years you may have the impression that display advertising requires a big budget and a high threshold for pain. Historically you’re correct, but with better data and better advertising technology the buy-in for display campaigns is coming down. Today we’re going to look at a […]