Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

cycle image display advertising

If you’ve been in the marketing world for a few years you may have the impression that display advertising requires a big budget and a high threshold for pain. Historically you’re correct, but with better data and better advertising technology the buy-in for display campaigns is coming down. Today we’re going to look at a […]

Online Marketing Comments Off on Display Advertising on a Budget

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construction site crop for website rebuild seo

If you’ve ever been through a long or expensive website build, you may want to wipe your hands of the entire process and forget about it, but most websites should get a refresh every 3 to 5 years. However, a site refresh can go more quickly than building from scratch and if you take website […]

SEO Comments Off on Website Redesign SEO Best Practices

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colorado seo firm audit

Start at the Beginning When a client is getting ready to work with a new SEO firm—whether it’s their first or their fifth—the two teams need to get coordinated. A good SEO audit starts with a careful documentation of the client’s goals, metrics and history. This information helps the SEO firm perform a successful round […]

SEO Comments Off on Why do Colorado SEO Firms Recommend Audits?

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