Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

building sem display strategy

Not too long ago, retargeting ads were a nice little add-on for clients who were already investing in other SEM display options and had maxed out their PPC budgets. Now many companies are turning to smarter SEM options first.   It Starts Organically If you’ve spent time building your inbound Organic traffic, you’re setting yourself […]

Online Marketing, SEM Comments Off on How SEM Display Options are Changing

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sem retargeting audiences

If you’re an agency or a savvy client, you’re probably familiar with the world of SEM retargeting (also called remarketing). Maybe you’re running some campaigns on Google, Facebook or LinkedIn and enjoying the results. Today we’re going to talk about some of the ways Google is allowing advertisers to leverage retargeting in new ways.   […]

Internet Marketing, Online Marketing, PPC, SEM Comments Off on Is the Future of Google Ads SEM Retargeting?

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denver digital marketing firm

If you’re running the digital marketing effort for an organization in Colorado, you may opt to use local vendors. There are plenty of reasons this is a good option; lower cost, easier communication, and hopefully it will be easier for you to build trust if you can meet in person once in a while. Why […]

Internet Marketing, Online Marketing Comments Off on What Makes a Denver Digital Marketing Firm Valuable?

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