Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

beakers

If you ask ten SEOs to give you a quick list of what every site needs to succeed, they will all mention content creation strategy, but what if you’ve been executing your content strategy every month and it’s not working? Today we’ll look at some factors to look at as you decide what comes next. […]

Online Marketing Comments Off on What if Your Content Creation Strategy Isn’t Working?

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swimmers in the ocean

If you’re running a business or organization with a digital presence you’re hopefully aware of how SEO fits into your strategy and can help you succeed. A successful website often gets 75% or more of it’s traffic from search engines, so SEO matters. However, you might not be paying attention to your competitors in the […]

Online Marketing Comments Off on How to Find Your SEO Competitors

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seo cost benefit crop

Whether you’ve been in business for a week or a decade, you’ll need to think about SEO for your website at some point. Organic search engine traffic is a must-have for most business models, and even if you have gone without in the past, it’s certainly a ‘nice to have’ for the future. With that […]

Online Marketing Comments Off on SEO Cost / Benefit Calculation

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