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In a way, SEO comes down to proper maintenance of your website with an eye toward Google’s best practices. You’re making sure your site is compelling. You’re making sure you use valuable keywords. You’re making sure you have content in all the right places. You’re also making sure you go back and double check your […]

Online Marketing Comments Off on Google Analytics and Website Maintenance

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Cloning a page is the quickest way to create a new one. Let’s use the example of a product page. You take ‘Men’s Shoes in Black’ and clone it to create ‘Men’s Shoes in White’. Once you swap in the new images and text, you have a new product! What you may also be doing […]

Online Marketing Comments Off on Why is Duplicate Content an Issue for SEO?

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If you’re thinking about making a change in your SEO strategy, it’s important to decide what the right SEO investment is, but how do you know what’s right? $500 a month? A one-time investment of $2,500? Today we’re going to discuss how to set a budget for SEO investment and what you should see in […]

Online Marketing Comments Off on Choosing Your SEO Investment

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