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Nonprofit SEO tactics can be very similar to those for any website, but you should keep your goals in mind. Your website should rank well for the keywords essential to your mission. Today we’ll look at some basic suggestions to make sure you’re optimizing your site well and stay true to the mission or your […]

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With decades of experience in the SEO field, you learn a few things. One lesson is that all industries are not created equally. If your organization created something truly unique (and you follow SEO best practices) you can own your rankings. However, if you’re the one millionth attorney to pass the bar and build a […]

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Are Subdomains Bad for SEO?

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Organizations are sometimes steered toward a subdomain when they are thinking about adding a big addition to their current website. For example, a help center, community page or knowledge base. They can be a web development shortcut that’s easy to tack on using a non-custom development solution, but they have a downside. Today we’re discussing […]

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