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Search Engine Optimization (SEO) is an umbrella term which can refer to all kinds of online strategy and tactics but from a high level, we think of SEO as falling into one of two groups.

On Site SEO: Encompasses everything a site owner and their Search Engine Optimizer (SEO) can control directly on a specific website. There are 25 major factors SEOs look at when evaluating or improving a site, and On Site SEO is a great place to start.

Off Site SEO: Search engines look at how each website interacts with other sites, as well as the community a company has created online. This can involve link building, content creation or social media posts and all these efforts will affect your ranking in organic search engine results.

We begin every SEO project by sitting down with each client and getting to know what specific goals there are for the website, and how better organic search engine rankings will help reach those goals. We also discuss what metrics will be used to evaluate the success of our effort and find a timeline that will work for everyone involved.

If you’re looking for improved organic search engine rankings, or think your site could be bringing in more leads, sales or could be better optimized for user conversion, get in touch with the team at Eastern Star Marketing and we’ll help you develop and execute a strategy to bring your website goals within reach.