If you’ve been in marketing for a few years, you’ve probably had a project where you thought, ‘I wish I could just skip this one’…either because the content became repetitive or because the articles are so difficult to write that the project starts to become the one you dread each week. Once upon a time, […]
When you signed on to work on SEO performance for your organization, hopefully there was a good conversation about the budget, your metrics for success and how you were going to track your progress along the way. If you didn’t touch on those points, stop reading now and give yourself a note to have that […]
Some site owners pay lots of attention to their Google Analytics account, and some have a marketing person to take care of it for them. No matter where you fall on that spectrum, you need to pay attention to what’s going on with Google Analytics over the next few months and make sure your site […]
