Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

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Once your organization is off the ground and your website is getting traffic you’ll start to hear about all the digital marketing options you should pursue: SEO, Google Ads, Facebook Ads, Local Search, Display Ads, Email Marketing…the list goes on and on. Today we’re going to have a quick look at the top three traffic […]

Online Marketing Comments Off on Choosing Your Digital Marketing Channels

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Google Display Ads are a set of advertising options on the Google Display Network that all contain an image as part of the ad. Today we’re discussing when you might want to run Google Display Ads and what you should expect in return. Let’s start with a hypothetical situation: you run an ecommerce store and […]

Online Marketing Comments Off on When to Run Google Display Ads

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In a way, SEO comes down to proper maintenance of your website with an eye toward Google’s best practices. You’re making sure your site is compelling. You’re making sure you use valuable keywords. You’re making sure you have content in all the right places. You’re also making sure you go back and double check your […]

Online Marketing Comments Off on Google Analytics and Website Maintenance

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