Once upon a time in the ‘90s webmasters and site owners could rank for terms simply by mentioning those terms over and over again. Anyone who owned a site or tried SEO back then knows what we’re talking about: keyword packed footers, 200 character page titles, 500 character descriptions and meta keyword fields that bloated […]
It’s June and the AdWords enhanced campaign deadline is upon us. Some SEM account managers tend not to like change, and how can you blame us…in an age where Google largely owns the market for our search engine marketing efforts, we all get used to AdWords Editor and the campaign setup structure it encourages. Google […]
SEM or SEO? Pay Per Click or Display Ads? In a perfect world businesses wouldn’t have to ask either / or questions about their internet marketing strategy, but companies everywhere are working with tight budgets and have to choose carefully where they are going to spend their online marketing dollars. If you find yourself asking […]
