Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

We received a funny request this morning that seemed like a good jumping off point for a conversation about reputation management. The request was for bids for an SEO consulting project. The request came from an IT consultant with plenty of acronyms in his job title…seems like he is an accomplished professional in his field. […]

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The new episode of Ditching 9 to 5 is out and hopefully it’ll help cut through some of the mystique surrounding SEO and SEM. Digital marketing is important to all online businesses whether they need periodic help with SEO best practices or ongoing digital advertising. We chatted about multiple approaches to getting started, how to […]

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You’ve probably read somewhere that SEO is ever-changing, complicated and highly technical. The honest answer is yes, there is plenty of complexity and specialized knowledge involved, but all SEO starts with a strong foundation. A ‘Phase I’ SEO strategy is important not because it solves all problems or will double their business over night. Basic […]

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